Performance Analysis Of Reits In Malaysia And Uk Finance Essay - Free Essay Example

Sample details Pages: 5 Words: 1478 Downloads: 2 Date added: 2017/06/26 Category Finance Essay Type Analytical essay Did you like this example? Securities Commission of Malaysia defines REITs as an investment vehicle that proposes to invest at least 50% of its total assets in real estate, whether through direct ownership or through a single purpose company whose principal asset comprise real estate. Shares of REITs company are publicly traded in major stock exchange and it is viewed as a good way for investors to own a property indirectly by owning the shares of the property. It would also be the only way for ordinary investors to have the opportunity to invest in large scale commercial properties. Don’t waste time! Our writers will create an original "Performance Analysis Of Reits In Malaysia And Uk Finance Essay" essay for you Create order REITs usually generating income by owned and operating income producing real property such as offices, shopping centers and service apartments. Meanwhile it may invest in real estate-related securities, cash or fixed deposit and whole loans. However, most of the earning of a REIT company is produced from the recurrent rental incomes of the real properties owned. The unit holders of REITs will receive return in the form of dividends from the net income of the REITs generated. Due to the stable flow of incomes, it is considered as a lower risk investment tool to the investors. REITs are considered to be under the category of unit trust funds which are being professionally managed. The organisation structure is alike for both REITs and unit trust funds. Experienced real estate professional would be appointed as the management team of REITs which must be headed by a registered valuer to manage the investment and operations of REITs. It would be the same as unit trust funds where ot her than the management company, a professional fund manager will selects and manages the investment. The management team of REITs are accountable both to their board of directors as well as the shareholders of the REITs. REITs are viewed as the best combination of investment in real property and stocks. Investment in REITs by buying the shares of REITs would provide the investors a way to reduce loan and interest paid to own a property as investment. The return is indeed lower then stocks but would be more stable as it generates stable incomes to REITs. This is the unique of investing in REITs and awareness of this profit-driven investment tool is risen and promoting the growth of REITs in many countries. This investment tool has a long history in United State and Australia which had achieving stable market and growth over the past ten years. REITs had start becoming popular and achieving growth in many of the South East Asia countries in recent years, for instance, Singapore and Japan. REITs are considered as a new concept in Malaysia since 2005, which is the transformation from property trust fund. Securities Commission as the core regulator of all the unit trust funds and REITs are responsible in monitoring development of the industry. This statutory body had issue new guideline for REITs on the 3rd January 2005 to replace the old rule for Property Trust Funds. The issuance of the new guideline was indeed promoting the REITs due to the one level taxation. background of study The REITs market different from countries to countries, as well as the determinant factors of the performance of REITs in the specific market. Regulation may be the core factors in this context. Undeniably, other several factors for instance property market climate of the country may in fact influence the performance of the REITs for the country. REITs market was success in many several countries, especially United State which had matured in the REITs market. Many countries start introducing the REIT regime and putting effort to develop this industry as it was one of the valuable investment to the country. United Kingdom was one of the countries which were newly entered into the REIT regime. The REIT legislation was introduced by the United Kingdom government at the 1st of January, 2007. Interestingly, within two years of the operation, the UK REITs market had achieve to the ranking of forth in terms of their REITs market capitalisation, which was about US$ 41 million (Global RE ITs Report 2008, Earnst Young). In fact, United Kingdom have their own way of REITs regulation, long period of time was used by the UK government in consultation to introduce the most suitable legislation for REITs. There are many other factors which may contribute to the a growth of REITs in UK. The different in managing their investment portfolio of REITS Company of United Kingdom and the implementation of some specific regulation for REITs in United Kingdom may be the underlying reasons for the growth of REITs. These factors which influenced the performance of UK-REITs will be explored in this study. Yet, before this could be carrying out, performance analysis will first be done to have better indicator of the following study. This study may explore the unique of the UK-REITS and simultaneously compare with Malaysia context for further recommendation. objective of the study To study the concept, mechanism and regulation of REITS in Malaysia and United Kingdom To analyze and compare the performance of the selected REITS of Malaysia and United Kingdom To identify the factors which contribute to the variant of performance as to the M-REITS and UK-REITS. SCOPE OF study This study will be focused on the performance of M-REITS and UK-REITS. Three largest REITS of both countries will be chosen for the performance analysis. The REITS company chosen must also be listed in their respective stock market, i.e. be listed in Bursa Malaysia for M-REITS and London Stock Exchange for UK-REITS. The collection of data for this study lay between the timeframe of 2007 to 2009. This is due to the reason that REITs of United Kingdom was introduced on the 1st of January 2007. reseach methodology Quantitative method will be adopted as the research methodology. Relevant statistics, graphs, charts obtained will be analyzed in order to compare the variant performance of the selected REITs in UK and in Malaysia. The data can be extracting from the annual report of the REITs company, Bursa Malaysia, London Stock Exchange and online database. Secondary sources will be considered as well, for instance, articles, journals, research papers, reference books and the guidelines for REITs published by the Securities Commission in Malaysia context and the guidelines and regulation in United Kingdom context. significance of the study This study intended to benchmark the performance of REITs in Malaysia with United Kingdom. Through the analysis, improvements in terms of property portfolio management, regulation and investment direction could be done to achieve better performance of Malaysia REITs market. Investors as well as the managers of the REITS industry may benefit from this study which provides detail information and performance of selected REITS. Investors may have better information of the REITs market whether in Malaysia or United Kingdom, which may help while making decision of the investment in any REITs. Furthermore, the mechanism and regulation of REITS discussed in literature review will benefit new investors of REITS. limitation of the study This study will be focus on three largest REITS of both Malaysia and United Kingdom. The analysis could only be done for a limited number of REITS due to time constraint. Complexities and diversities could be reduced significantly while limited to few numbers of REITs. This study would also limit to the selected listed M-REITS and UK-REITS as at 31st December 2009. Structure of the study In first chapter, a brief introduction of the topic of research is given. The background of the research is introduced by explaining the reasons of choosing this topic as research topic. Subsequently, the statement of research problems, objectives of the study, scope of the study, research methodology, significance of the study, limitation of the study and structure of the study are identified and explained in sequence in chapter 1. Second chapter will be the literature review of the research topic. Journals, articles, reference books will be using as sources of the literature review for further understanding of the REITs market and mechanism as in United Kingdom context. Detail of the REITs related rules will be discussed in detail for both Malaysia and United Kingdom. The third chapter will explained the methodology of this research. The types and sources of data to be collected will be specified in details. Furthermore, the terms used in analyzing the performance of REITS will be identified and elaborated explicitly. Chapter four is the presentation of the analysis of findings and discussion. The performance and the property portfolio of the selected REITs will be analyzed. The background of the REITs company will be analyzed as well for further understanding of the nature of the selected REITs. Comparison study will later presented between REITs of Malaysia and REITs of United Kingdom. Finally, chapter 5 will be the conclusion of the study based on the analysis done. The arguments which arisen throughout the research will be summarized. In addition, suggestions and recommendations will be given for further research purposes.

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Role of Sales and Marketing Integration †MyAssignmenthelp.com

Question: Discuss about the Role of Sales and Marketing Integration. Answer: Introduction Food sector has witnessed a tremendous rise and the demand for food increases consistently across the globe. The food lovers of the entire world welcome good and healthy food. The demand for healthy food has been growing rapidly. The success of any food industry or the company depends on the innovative food products and the menu. The menu is just a list of food items that is offered by the company to the customers. Thus the attractive menu and the delicious healthy food always attracts the attention of the food lovers. The assignment prepares a report on the marketing strategy of Healthy Choice Inc. for the launching of new food products which is called Dessert menu. The objective of the proposal for the company is due to the growing demand for organic food products. The dessert food products are not available in the market and the quality of the available product is not good. The health conscious customers prefer dessert menu as it has health related benefits that add extra vitamins fibres. The food develops immunity and helps to reduce blood pressure. The dessert dish will also help to balance the hormones in the body of the consumers. The dish is prepared from organic food. Thus Healthy Choice Inc. will get a competitive advantage in the target market for its innovative Dessert menu. The food culture of Australia has been significantly changed over the period of time. The health Management conscious people of the country have started drawing their attention towards healthy, quality organic food. The perception and expectations of the consumers have brought changes in the food industry. The consciousness for the organic food has been found with the people between 35 and 44 years. These people are appealing more health conscious and they prefer for healthy food. People between 55 64 years. The craze for healthy food is also witnessed among the consumers between the ages of 15 to 24. They have shifted their attention from fast food to the healthy food. The health consciousness attitude is found among them(blog.thewholebraingroup.com, 2016). The consumers between the ages of 25 to 34 years also prefer for healthier premium food. The marketing strategy focuses on customers of the Western of Sydney and Healthy Choice Inc. will get a competitive advantage in the mark et through its innovative organic food business. The focus of the company is to target the market as per the survey and research. The company will use a particular segment for testing the acceptance of the new products in the market. The company will focus on the customers those who are above 35. These group of people are very health conscious(Boonme, 2014). The group will offer the correct feedback as they are more concerned about organic food to keep themselves fit and fine. The initial phase will offer the company correct feedback to review. This stage will help the company to determine the market acceptance of the products and the benefits of the products(organicfoodproducts, 2017). This will help the company to assess the needs of developing the products and makes improvement in the process of the food production. The target market will get advantage from the new food offered by the company. The food will be healthy for the customers and they will get advantage from the food. The exact location of the Health Choice Inc. will be in Greater Western Sydney. The place is beautifully located and connected by all kinds of transport. The location is famous for the metropolitan area of Sydney. The location is famous for different category of people staying in the location. The most of the people of the location belonging to the working class. Most of the people are working in the heavy Management industries in the vocational trade. The city is economically sound. The city has a number of tourists place and sports locations. There are major educational institutions in the city. Thus the focus of the company will be there in the target population. As the most of the people work they want to remain fit. They prefer for the organic food. Thus the objectives of the company to start new dessert food products will bring sufficient commercial advantage to the company and it will be established in the competitive market for the product differentiation(foxsports.com.au, 2 017). Product and Brand Strategy Healthy Choice Inc. will focus on selling its products in the target market. The company is in the process of creating new products and a new food concept to the healthy food lovers. The launching of the organic food products has been done after proper e-market research and assessment of the trends in the market has also been studied. The assessment of the trends in the market shows the actual requirements of the customers and their wants related to the new products. After the careful study, the company will prefer to produce new food products in order to gain market image and the brand value of the products and the image of the company will be grown in the market(24mantra.com, 2017). The sole objectives of the company are to develop new food products and enhance the existing image of the company in the market for the low competitors in the market. The health conscious customers prefer dessert menu as it has health related benefits that add extra vitamins fibres. The food develops i mmunity and helps to reduce blood pressure. The dessert dish will also help to balance the hormones in the body of the consumers. The dish is prepared from organic food (Brady, 2007). The purpose of selecting the dessert food is that there has been a great demand of the target market and customers for this. This product has been designed in order to satisfy the customers and less number of competitors in the market. The company will also take so many strategies to enhance the brand image. The equipment, distribution, packaging, production and pricing strategy. The company will appoint skilled and experienced chef for the preparation of the dessert food. The company will appoint qualified chef and will release the product in the market(Chapman, et al., 2011). The company will follow creative and innovative ways to promote the products in the market. Healthy Choice Inc. will apply cost leadership style for the business strategy. It will offer the customers the food with low price. The customers will find a difference in the food and quality in Healthy Choice Inc. The company will make its pricing strategy carefully as it directly affects the growth of the company(Gatchell Helbing, 2013). Thus the company will determine its price with a low-profit policy. Healthy Choice Inc. will favour the market penetration strategy for the launching of the new products. The company will charge low price from the food consumers for the new products during the introduction of the dessert food in the market Management. After the new food gets stability in the market the company will increase the price. This is how the company will make a policy to attract a number of customers to the market (Jane, 2013). Distribution Strategy The Healthy Choice Inc. will have food to the customers those who visit it. In order to meet the demand of the customers, it will offer food at the doorstep with the efficient sales team. The customers will be given the option to order the food online. Choices for the food will be given and the company will charge fees for each delivery (Lyus, Rogers, Sims, 2011). The sales marketing strategy has been essential for the business. Healthy Choice Inc. will use social media marketing option for the promotion of the food. The company will promote its organic food products through the various channels like Facebook, twitter Google Plus. Apart from social media, the company will also promote its business through print media. It will offer customers loyalty programme, reward system and will also offer discount price in order to attract more customers (Bhasan, 2016). In the context of a quick way of promoting the new food products, the company will find social media marketing will be more effective. The new dessert food will be accepted by the customers and they will search the menu and the products. The company will also utilise its website very carefully to attract a number of customers and they will find the difference of the new products and they will get attracted to procure the products (Mc Cartan, 2017). Conclusion The Healthy Choice Inc. will get a competitive advantage for the new and innovative products. The Dessert Menu will be proved the most attractive food in the market for its innovative quality. The company will only use organic products for the preparation of dessert menu. The food will be healthy and the purpose of the company to offer the customers the best food will be served. The customers will find the best food in low price and the possibility of remaining safe and healthy after eating the food will be more. Thus customers will accept the food and the company will gain commercial advantage. Bibliography 24mantra.com, 2017. Healthy organic food from 24 Mantra Organic. [Online] Available at: www.24mantra.com/ [Accessed 07 05 2017]. Bhasan, H., 2016. Four key elements of marketing. [Online] Available at: https://www.marketing91.com/key-elements-marketing/ blog.thewholebraingroup.com, 2016. Five Simple Steps To Creating An Ideal Customer Profile. [Online] Available at: https://blog.thewholebraingroup.com/steps-to-creating-an-ideal-customer-profile [Accessed 07 05 2017]. Boonme, K., 2014. Visula Information Influences Consumers Fast -Food Choices. Nutrition Food Science, 44(4). Brady, J. D., 2007. Daily Meal Planner. A Busy Homemaker's Answer to Simplified Menu Planning! CFI. Chapman, B., MacLaurin, T. Powell, D., 2011. Food safety infosheets: Design Management and refinemnet of a narrative-based training intervention. British Food Journal, 113(2), pp. 160-186. foxsports.com.au, 2017. Greater Western Sydney Giants | News, Scores Results | Fox Sports .... [Online] Available at: www.foxsports.com.au afl teams [Accessed 07 05 2017]. Gatchell, D. K. Helbing, C. C., 2013. Handbook for Menu Planning. Lierary Licensing, Volume LLC. Jane, A., 2013. 5 Effective Ways to Promote Your Hotel, Restaurant or Bar. [Online] Available at: https://yfsmagazine.com/2013/10/08/5-effective-ways-to-promote-your-hotel-restaurant-or-bar/ Lyus, D., Rogers, B. Sims, C., 2011. The role of sales and marketing integration in improving strategic responsiveness to market change. [Online] Available at: https://link.springer.com/article/10.1057/dbm.2011.5 Mc Cartan, M., 2017. Distribution Challenges: Perspective From Hotels. [Online] Available at: https://hotelexecutive.com/business_review/3603/distribution-challenges-perspective-from-hotels organicfoodproducts, 2017. Organic food products,organic food products manufacturer,organic .... [Online] Available at: www.organicfoodproducts.co.in/ [Accessed 07 05 2017].